Promotional Responsiveness

Problem

Lack of targeted promotional strategies leading to suboptimal customer engagement and missed sales opportunities.

Insight

Certain items demonstrate significantly higher responsiveness to specific types of promotions with a high lift in sales volume, indicating promotional efficacy and highlighting new potential opportunities for tailored marketing campaigns.

‍Impact

Tailoring promotional strategies to align with the preferences of specific customer segments can significantly enhance campaign effectiveness, leading to higher sales and better return on investment.